What are the Techniques of SEO ?
SEO is quite possibly of the main strategy in Digital Marketing.
There are essentially 2 strategies of SEO which is significant for the
positioning of a site on Google Search Engine lists that is-
· White Hat SEO
· Black Hat SEO
White Hat SEO
White Hat SEO are those practices which are suggested via Web
crawlers like Google. These are the essential rules given via Web crawlers to
rank your site in Google list items.
Example of White HAT SEO techniques
· Keyword Density (2% to 4%)
· Website Loading Speed Minimization
· Unique Content
· Build quality backlinks
· Alt tag in Images
· 1 H1 Tag in webpage
· Title and Meta Description
Black Hat SEO
At the point when you conflict with the Search Engine Policies and
attempt to do a unethical practices to increase traffic on site and increase
page positioning on SERP for example Search Engine result page, it is known as Black
Hat SEO. These practices are unethical and your site rank can confront a
significant defeat in the position or can likewise be shipped off a sandbox.
Note - Sandbox is a filter that keeps your site from positioning
on Google Search Engine. When your site goes to sandbox it can require 6
months to recuperate and return to indexed lists provided that you eliminate
all spam on your site and worked by Search Engine Policies.
Example of Black HAT SEO techniques
- Keyword stuffing
- Link Spamming
- 2 Way Linking
- Hidden or Invisible text and linking
- Cloaking
- Redirect Links
Conclusion -
Thus, we can presume that white cap SEO comprise of exercises which
are leaned toward via Search Engine rules and it supports your site execution
on query items where Black Hat are
unethical activities which can adversely affect your site.
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